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Ninety five percent of all our cognition and purchase decision making take place in the subconscious mind," says Gerald Zaltman, a Harvard Business School professor who elucidates this statistic in his book, How Customers Think: Essential Insights into the Mind of the Market. His finding, though, gives rise to questions like "How can marketers begin to understand behaviors and attitudes of which the customers themselves are not aware?"


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ZALTMAN

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Ninety five percent of all our cognition and purchase decision making take place in the subconscious mind," says Gerald Zaltman, a Harvard Business School professor who elucidates this statistic in his book, How Customers Think: Essential Insights into the Mind of the Market. His finding, though, gives rise to questions like "How can marketers begin to understand behaviors and attitudes of which the customers themselves are not aware?"


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Reaching the subconscious mind of the consumer

By Bong R. Osorio | March 5, 2007 - 12:00am

Ninety five percent of all our cognition and purchase decision making take place in the subconscious mind," says Gerald Zaltman, a Harvard Business School professor who elucidates this statistic in his...

Lifestyle Business