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                    [Title] => AdCongress22 early bird registration extended to July 22
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Early bird registration for AdCongress22 is extended until July 22, 2011, giving everyone a chance to enjoy the special discounted rate of P15,500 for regular ad congress delegates.
                    [DatePublished] => 2011-07-05 00:00:00
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                    [Title] => Food trends: Positive eating and downturn diet
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MANILA, Philippines - When the going gets tough, the tough goes eating — healthy eating.
                    [DatePublished] => 2009-05-18 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] => 
                    [SectionName] => Business As Usual
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                    [ArticleID] => 361004
                    [Title] => More than just advertising
                    [Summary] => 



Advertising in its various forms have been responsible for marketing and selling goods and services.    But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.


"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific. 


                    [DatePublished] => 2006-10-02 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Business As Usual
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WORLDGROUP

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                    [Title] => AdCongress22 early bird registration extended to July 22
                    [Summary] => 
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                    [DatePublished] => 2011-07-05 00:00:00
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                    [ArticleID] => 468320
                    [Title] => Food trends: Positive eating and downturn diet
                    [Summary] => 
MANILA, Philippines - When the going gets tough, the tough goes eating — healthy eating.
                    [DatePublished] => 2009-05-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [ArticleID] => 361004
                    [Title] => More than just advertising
                    [Summary] => 



Advertising in its various forms have been responsible for marketing and selling goods and services.    But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.


"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific. 


                    [DatePublished] => 2006-10-02 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
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abtest

AdCongress22 early bird registration extended to July 22

July 5, 2011 - 12:00am

Early bird registration for AdCongress22 is extended until July 22, 2011, giving everyone a chance to enjoy the special discounted rate of P15,500 for regular ad congress delegates.

Business

Food trends: Positive eating and downturn diet

May 18, 2009 - 12:00am

MANILA, Philippines - When the going gets tough, the tough goes eating — healthy eating.

Business As Usual

More than just advertising

By Rose de la Cruz | October 2, 2006 - 12:00am

Advertising in its various forms have been responsible for marketing and selling goods and services. But recent trends have shown that advertising does not provide all the answers to the top line (revenues)...

Business As Usual