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Here’s how it works according to designer and retailer Ito Kish: You get just three seconds to get a person’s attention. If you do get it in those three seconds, then you’ve done a hell of a job; if you don’t…well, you might have just lost a potential loyal and high-spending customer. 


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At Home With Ito Kish: 'Beauty disciplines you'

By Tanya T. Lara | August 8, 2009 - 12:00am

For a home retailer and a fashion watcher, Ito Kish has a slim closet.

Modern Living

Give him 3 seconds, you’ll be a fan for life

By Tanya T. Lara | January 27, 2007 - 12:00am

Here’s how it works according to designer and retailer Ito Kish: You get just three seconds to get a person’s attention. If you do get it in those three seconds, then you’ve done a hell of...

Modern Living