POSITIONING

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                    [ArticleID] => 1322157
                    [Title] => Positioning alang sa 2016
                    [Summary] => 
Duha na lang ka tuig ang paabuton mapupos na ang termino ni Pres. Noynoy Aquino.

                    [DatePublished] => 2014-05-12 00:00:00
                    [ColumnID] => 136036
                    [Focus] => 0
                    [AuthorID] => 1405881
                    [AuthorName] => John Rey Saavedra
                    [SectionName] => Banat Opinyon
                    [SectionUrl] => opinyon
                    [URL] => 
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            [1] => Array
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                    [ArticleID] => 172046
                    [Title] => The battle for the Filipino mind
                    [Summary] => This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972, when both authors wrote a series of articles entitled The Positioning Era for the trade paper Advertising Age.
                    [DatePublished] => 2002-08-14 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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Positioning alang sa 2016

By John Rey Saavedra | May 12, 2014 - 12:00am

Duha na lang ka tuig ang paabuton mapupos na ang termino ni Pres. Noynoy Aquino.

Banat Opinyon

The battle for the Filipino mind

By Bong R. Osorio | August 14, 2002 - 12:00am

This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972,...

Lifestyle Business

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