+ Follow MARC CONCIO Tag
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[ArticleID] => 314728
[Title] => Why PLDT myDSL became a marketing success
[Summary] => 
One of the trendiest products of Manuel "Manny" Pangilinan’s Philippine Long Distance Telephone Co. (PLDT), PLDT myDSL, recently became a success. For one, PLDT myDSL has been so deft and efficient that it has gobbled up 70 percent of the broadband Internet market in the country and is growing at 100 percent every year. It is also now boldly pushing an aggressive advertising campaign highlighting achievers as positive role models for the youth instead of hedonistic showbiz celebrities.
[DatePublished] => 2006-01-02 00:00:00
[ColumnID] => 133750
[Focus] => 0
[AuthorID] => 1804897
[AuthorName] => Wilson Lee Flores
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
[1] => Array
(
[ArticleID] => 314827
[Title] => Why PLDT myDSL became a marketing success
[Summary] => One of the trendiest products of Manuel "Manny" Pangilinan’s Philippine Long Distance Telephone Co. (PLDT), PLDT myDSL, recently became a success. For one, PLDT myDSL has been so deft and efficient that it has gobbled up 70 percent of the broadband Internet market in the country and is growing at 100 percent every year. It is also now boldly pushing an aggressive advertising campaign highlighting achievers as positive role models for the youth instead of hedonistic showbiz celebrities.
[DatePublished] => 2006-01-02 00:00:00
[ColumnID] => 133750
[Focus] => 0
[AuthorID] => 1804897
[AuthorName] => Wilson Lee Flores
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
)
)
MARC CONCIO
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 314728
[Title] => Why PLDT myDSL became a marketing success
[Summary] => One of the trendiest products of Manuel "Manny" Pangilinan’s Philippine Long Distance Telephone Co. (PLDT), PLDT myDSL, recently became a success. For one, PLDT myDSL has been so deft and efficient that it has gobbled up 70 percent of the broadband Internet market in the country and is growing at 100 percent every year. It is also now boldly pushing an aggressive advertising campaign highlighting achievers as positive role models for the youth instead of hedonistic showbiz celebrities.
[DatePublished] => 2006-01-02 00:00:00
[ColumnID] => 133750
[Focus] => 0
[AuthorID] => 1804897
[AuthorName] => Wilson Lee Flores
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
[1] => Array
(
[ArticleID] => 314827
[Title] => Why PLDT myDSL became a marketing success
[Summary] => One of the trendiest products of Manuel "Manny" Pangilinan’s Philippine Long Distance Telephone Co. (PLDT), PLDT myDSL, recently became a success. For one, PLDT myDSL has been so deft and efficient that it has gobbled up 70 percent of the broadband Internet market in the country and is growing at 100 percent every year. It is also now boldly pushing an aggressive advertising campaign highlighting achievers as positive role models for the youth instead of hedonistic showbiz celebrities.
[DatePublished] => 2006-01-02 00:00:00
[ColumnID] => 133750
[Focus] => 0
[AuthorID] => 1804897
[AuthorName] => Wilson Lee Flores
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
)
)
abtest
