LOVEMARKS

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                    [ArticleID] => 1363450
                    [Title] => What the world needs now
                    [Summary] => 
People act or behave emotionally 80 percent of the time and rationally 20 percent of the time. A number of studies attest to this.

                    [DatePublished] => 2014-09-01 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => http://media.philstar.com/images/the-philippine-star/lifestyle/business-life/20140901/PR-its-a-love-thing.jpg
                )

            [1] => Array
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                    [ArticleID] => 421703
                    [Title] => Moving from trademarks to Lovemarks
                    [Summary] => 
Studies will reveal that the way people act or behave is ruled 80 percent of the time by emotion and 20 percent by reason.
                    [DatePublished] => 2008-12-08 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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What the world needs now

By Bong R. Osorio | September 1, 2014 - 12:00am

People act or behave emotionally 80 percent of the time and rationally 20 percent of the time. A number of studies attest...

Lifestyle Business

Moving from trademarks to Lovemarks

By Bong R. Osorio | December 8, 2008 - 12:00am

Studies will reveal that the way people act or behave is ruled 80 percent of the time by emotion and 20 percent by reason.

Lifestyle Business