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                    [ArticleID] => 150258
                    [Title] => Love at first bite
                    [Summary] => Rene Santos first tasted Cinnabon’s cinnamon  rolls back in 1994 when a relative hand-carried a box from the United States as a coming home gift or pasalubong.  Smitten by love at first bite, on the one hand, and seeing a business opportunity, on the other hand, he immediately  applied for a franchise. 


At the time, AFC Enterprise, the owner of the US bakery chain, focused on  developing the local market and was not ready to go overseas.  Santos, however, persisted and kept his application alive, year after year. 


                    [DatePublished] => 2002-02-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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JEAN PIERRE ETROIT

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                    [ArticleID] => 150258
                    [Title] => Love at first bite
                    [Summary] => Rene Santos first tasted Cinnabon’s cinnamon  rolls back in 1994 when a relative hand-carried a box from the United States as a coming home gift or pasalubong.  Smitten by love at first bite, on the one hand, and seeing a business opportunity, on the other hand, he immediately  applied for a franchise. 


At the time, AFC Enterprise, the owner of the US bakery chain, focused on  developing the local market and was not ready to go overseas.  Santos, however, persisted and kept his application alive, year after year. 


                    [DatePublished] => 2002-02-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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Love at first bite

By Carla Paras-Sison | February 11, 2002 - 12:00am

Rene Santos first tasted Cinnabon’s cinnamon rolls back in 1994 when a relative hand-carried a box from the United States as a coming home gift or pasalubong. Smitten by love at first bite, on the one hand,...

Business As Usual