IKE KWON

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                    [ArticleID] => 1359390
                    [Title] => Kia introduces ‘sonic branding’: For enhanced emotional interaction with customers
                    [Summary] => 
Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand – a sonic signature titled ‘The Rise of Surprise.’ This tune is the auto industry’s first ever fully integrated brand signature sound applied to vehicles as well as numerous customer touch-points with the Kia brand.

                    [DatePublished] => 2014-08-20 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Motoring
                    [SectionUrl] => motoring
                    [URL] => http://media.philstar.com/images/the-philippine-star/business/motoring/20140820/kia-introduces-sonic-branding-7.jpg
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Kia introduces ‘sonic branding’: For enhanced emotional interaction with customers

August 20, 2014 - 12:00am

Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand –...

Motoring