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                    [ArticleID] => 288162
                    [Title] => Making another Splash
                    [Summary] => As part of the group’s 20th anniversary celebration,  Splash Holdings, Inc. is trying something new. It has set up Splash Pharmaceuticals Corp., which will initially compete in the P5-billion herbal medicine market with flavored virgin coconut oil.


"Our strategy is to differentiate our product from the rest of the market. Since our surveys show that many people are  turned off by the nauseating  taste of VCO, we have come up with an innovation, flavored VCOs," said chairman and chief executive officer Rolando Hortaleza.


                    [DatePublished] => 2005-07-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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FOREIGN SALES

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                    [ArticleID] => 288162
                    [Title] => Making another Splash
                    [Summary] => As part of the group’s 20th anniversary celebration,  Splash Holdings, Inc. is trying something new. It has set up Splash Pharmaceuticals Corp., which will initially compete in the P5-billion herbal medicine market with flavored virgin coconut oil.


"Our strategy is to differentiate our product from the rest of the market. Since our surveys show that many people are  turned off by the nauseating  taste of VCO, we have come up with an innovation, flavored VCOs," said chairman and chief executive officer Rolando Hortaleza.


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abtest

Making another Splash

By Margaret Jao-Grey  | July 25, 2005 - 12:00am

As part of the group’s 20th anniversary celebration, Splash Holdings, Inc. is trying something new. It has set up Splash Pharmaceuticals Corp., which will initially compete in the P5-billion herbal medicine...

Business As Usual