ELAINE MERCADO

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                    [ArticleID] => 219373
                    [Title] => Underpromise, overdeliver
                    [Summary] => Throughout its six years of existence, Herald Suites has successfully marketed itself to a loyal clientele of Japanese. As a result, the 60-room boutique hotel on Pasong Tamo in Makati City has an average occupancy rate of between 70% and 84% and annual revenues of over P35 million.


                    [DatePublished] => 2003-09-01 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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Underpromise, overdeliver

By Carla Paras-Sison | September 1, 2003 - 12:00am

Throughout its six years of existence, Herald Suites has successfully marketed itself to a loyal clientele of Japanese. As a result, the 60-room boutique hotel on Pasong Tamo in Makati City has an average occupancy...

Business As Usual