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                    [ArticleID] => 389201
                    [Title] => Loalde remains picky of expansion markets
                    [Summary] => 



Cebuano-owned Loalde store chain is slowly expanding in selective markets to maintain its exclusive type of availability in the market.


Loalde recently opened its 10th outlet in the country, at the newly opened SM Supermall in Bacolod City.


Capturing the growing market for sophisticated fashion apparel not only in the highly-urbanized areas such as Metro Manila, and Cebu, Loalde has been able to penetrate other cities in the Philippines, such as Iloilo City, Davao City and Cagayan de Oro City.


                    [DatePublished] => 2007-03-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
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            [1] => Array
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                    [ArticleID] => 383920
                    [Title] => Branding is the key to stay in business
                    [Summary] => 



While branding is considered as one of the most effective ways to survive in today's highly competitive business landscape, start-up and small companies may not need to shell out huge budget for branding efforts, as this can be done at less or no cost.


Advertising and marketing expert Dickie Soriano told Cebuano entrepreneurs to take "good care" of their employees, as they can be the effective brand builders.


                    [DatePublished] => 2007-02-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
                )

            [2] => Array
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                    [ArticleID] => 212821
                    [Title] => The Philippines wins first Cannes Lion for direct marketing
                    [Summary] => For the first time in the 50 years of the Cannes Advertising Festival, the Philippines won its first Cannes Lion for direct marketing. The one-week festival, which is held in Cannes, France, is where over 8,000 advertising and marketing professionals gather to celebrate excellence in creativity and advertising. Recently, the festival introduced dedicated awards for media called the Media Lions and for direct marketing called the Lions Direct. 


                    [DatePublished] => 2003-07-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125069
                    [AuthorName] => Angel Guerrero
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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DICKIE SORIANO

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                    [ArticleID] => 389201
                    [Title] => Loalde remains picky of expansion markets
                    [Summary] => 



Cebuano-owned Loalde store chain is slowly expanding in selective markets to maintain its exclusive type of availability in the market.


Loalde recently opened its 10th outlet in the country, at the newly opened SM Supermall in Bacolod City.


Capturing the growing market for sophisticated fashion apparel not only in the highly-urbanized areas such as Metro Manila, and Cebu, Loalde has been able to penetrate other cities in the Philippines, such as Iloilo City, Davao City and Cagayan de Oro City.


                    [DatePublished] => 2007-03-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 383920
                    [Title] => Branding is the key to stay in business
                    [Summary] => 



While branding is considered as one of the most effective ways to survive in today's highly competitive business landscape, start-up and small companies may not need to shell out huge budget for branding efforts, as this can be done at less or no cost.


Advertising and marketing expert Dickie Soriano told Cebuano entrepreneurs to take "good care" of their employees, as they can be the effective brand builders.


                    [DatePublished] => 2007-02-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
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            [2] => Array
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                    [ArticleID] => 212821
                    [Title] => The Philippines wins first Cannes Lion for direct marketing
                    [Summary] => For the first time in the 50 years of the Cannes Advertising Festival, the Philippines won its first Cannes Lion for direct marketing. The one-week festival, which is held in Cannes, France, is where over 8,000 advertising and marketing professionals gather to celebrate excellence in creativity and advertising. Recently, the festival introduced dedicated awards for media called the Media Lions and for direct marketing called the Lions Direct. 


                    [DatePublished] => 2003-07-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125069
                    [AuthorName] => Angel Guerrero
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

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)

abtest

Loalde remains picky of expansion markets

By Ehda Dagooc | March 12, 2007 - 12:00am

Cebuano-owned Loalde store chain is slowly expanding in selective markets to maintain its exclusive type of availability in the market. Loalde recently opened its 10th outlet in the country, at the newly...

Freeman Cebu Business

Branding is the key to stay in business

By Ehda Dagooc | February 7, 2007 - 12:00am

While branding is considered as one of the most effective ways to survive in today's highly competitive business landscape, start-up and small companies may not need to shell out huge budget for branding...

Freeman Cebu Business

The Philippines wins first Cannes Lion for direct marketing

By Angel Guerrero | July 7, 2003 - 12:00am

For the first time in the 50 years of the Cannes Advertising Festival, the Philippines won its first Cannes Lion for direct marketing. The one-week festival, which is held in Cannes, France, is where over 8,000 advertising...

Lifestyle Business