CITING TOURISM SECRETARY RAMON JIMENEZ

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 948548
                    [Title] => DOT's 'It's More Fun' is most effective campaign
                    [Summary] => 
Jimenez says Filipino pride sells
The Department of Tourism's "It's More Fun in the Philippines" reaped honors from Thursday night's Tambuli Awards for integrated marketing communication efforts, including the event's highest distinction.

                    [DatePublished] => 2013-05-31 15:11:50
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1212169
                    [AuthorName] => Camille Diola
                    [SectionName] => News Commentary
                    [SectionUrl] => news-commentary
                    [URL] => http://img526.imageshack.us/img526/8666/itsmorefunbus596x395.jpg
                )

        )

)

abtest

DOT's 'It's More Fun' is most effective campaign

By Camille Diola | May 31, 2013 - 3:11pm

Jimenez says Filipino pride sells The Department of Tourism's "It's More Fun in the Philippines" reaped honors from Thursday...

News Commentary