+ Follow CAROLINA INEZ REYES Tag
CAROLINA INEZ REYES
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[ArticleID] => 235190
[Title] => The P400,000 giveaway
[Summary] => Well, well. Those two months of head-hunting is over for Golden Arches Development Corp. managing director Kenneth Yap.
You see, he has settled on Smart Communications, Inc. marketing manager Margarita Torres to replace vice-president for marketing Leila Hernandez who is moving to a regional position in the McDonald’s operations.
This is a big jump, of course, for Margot Torres who used to report to Smart personal mobile communications head Anastacio Martirez.
[DatePublished] => 2004-01-15 00:00:00
[ColumnID] => 135040
[Focus] => 0
[AuthorID] => 1488513
[AuthorName] => Margaret Jao-Grey
[SectionName] => Business
[SectionUrl] => business
[URL] =>
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[1] => Array
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[ArticleID] => 218492
[Title] => Selling a Pinoy megabrand
[Summary] => Where the Jollibee mascot, there also are the children. Babies kiss him. Children hug whatever part of his body they can reach.
"The mascot embodies goodness. He is a friend even though he can’t speak. This is one of the cultural differences between the Jollibee mascot and Ronald McDonald," said McCann Erickson Phils. chief executive officer Emily Abrera.
McCann is one of two advertising agencies of Jollibee Foods Corp.
[DatePublished] => 2003-08-25 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1488513
[AuthorName] => Margaret Jao-Grey
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
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[2] => Array
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[ArticleID] => 193080
[Title] => Doing business the right way
[Summary] => Jollibee Foods Corp. executive vice-president Ernesto Tanmantiong received the news ahead of brother and chairman/president Tony Tan Caktiong. He got an e-mail congratulating his family for his brother’s new award, the Management Man of the Year given by the Management Association of the Philippines.
"The grapevine quickly picked up the news but we waited for the official letter from MAP before celebrating," said vice-president for corporate affairs Claro Certeza.
[DatePublished] => 2003-01-27 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1488513
[AuthorName] => Margaret Jao-Grey
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
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[3] => Array
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[ArticleID] => 173541
[Title] => The new kid
[Summary] => Someday, the daily consumption of Chicken Joy may join beer as a quick economic indicator. Chicken Joy accounts for 35% to 40% of total sales of Jollibee Foods Corp., which generated system-wide gross sales of P24.1 billion last year.
In charge of pushing the chicken and other Jollibee products is new vice-president for marketing Carolina Inez Reyes.
[DatePublished] => 2002-08-26 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1488513
[AuthorName] => Margaret Jao-Grey
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
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