BURGER MATSING

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                    [Title] => Ice Monster: Success based on creativity and innovation
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Nothing beats the simple yet ingenious mixture of shaved ice, milk and sweet toppings in satisfying the Filipinos’ craving for cold desserts. To most Pinoys, a long hot day would not be complete without a tall tumbler of halo-halo, mais-con-hielo or saba-con-hielo. 


That’s why it’s no surprise that Ice Monster became an instant hit when it opened its first shop three years ago. "We believe that Ice Monster hit the Filipino taste instantly because it’s similar to what halo-halo is all about," says Gerard Lim, owner of Ice Monster.


                    [DatePublished] => 2007-03-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => 
                    [SectionName] => Business As Usual
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Ice Monster: Success based on creativity and innovation

March 12, 2007 - 12:00am

Nothing beats the simple yet ingenious mixture of shaved ice, milk and sweet toppings in satisfying the Filipinos’ craving for cold desserts. To most Pinoys,...

Business As Usual