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                    [Title] => In business, there are two oceans – the red and the blue
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Red oceans represent all companies in existence today that compete by grabbing a greater share of limited demand. As a result, the market space gets crowded and the prospects for profits and growth decline. Products turn into commodities and the competition turns the water ‘’bloody.’’


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                    [ColumnID] => 133272
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                    [SectionName] => Business As Usual
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BRAND AND TRADE INITIATIVES

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                    [Title] => In business, there are two oceans – the red and the blue
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Red oceans represent all companies in existence today that compete by grabbing a greater share of limited demand. As a result, the market space gets crowded and the prospects for profits and growth decline. Products turn into commodities and the competition turns the water ‘’bloody.’’


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abtest

In business, there are two oceans – the red and the blue

March 19, 2007 - 12:00am

Red oceans represent all companies in existence today that compete by grabbing a greater share of limited demand. As a result, the market space gets crowded and the prospects for profits and growth decline. Products...

Business As Usual