BOX OFFICE QUEEN SARAH GERONIMO

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 512910
                    [Title] => The advantages and perils of celebrity endorsers
                    [Summary] => 
Deploying celebrity endorsers is one of the favored strategies used to create media buzz and public awareness, whether in the business of selling consumer products, services, non-profit causes, and now also political candidates for the exciting 2010 election.
                    [DatePublished] => 2009-10-12 00:00:00
                    [ColumnID] => 133750
                    [Focus] => 0
                    [AuthorID] => 1804897
                    [AuthorName] => Wilson Lee Flores
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

abtest

The advantages and perils of celebrity endorsers

By Wilson Lee Flores | October 12, 2009 - 12:00am

Deploying celebrity endorsers is one of the favored strategies used to create media buzz and public awareness, whether in the business of selling consumer products, services, non-profit causes, and now also political...

Lifestyle Business