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                    [Summary] => Outdoor advertising is considered to be one of the oldest, if not the oldest, marketing communication medium. It is a form of mass media consumer connectivity that can be experienced 24 hours a day, seven days a week. Usually not cluttered with an overload of selling propositions and visual images, outdoor advertising can be targeted to reach specific audiences by location, community, zone, or region.


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BIG IDEAS FOR

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abtest

OOH la la!

By Bong R. Osorio | March 29, 2003 - 12:00am

Outdoor advertising is considered to be one of the oldest, if not the oldest, marketing communication medium. It is a form of mass media consumer connectivity that can be experienced 24 hours a day, seven days a...

Modern Living