BANG AND BOOM

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                    [ArticleID] => 339402
                    [Title] => The ad world’s new Crush
                    [Summary] => If in retail and real estate, the oft-heard clarion call is "location, location, location," the advertising world’s unfailing two-step program is one, "get noticed," and two, "keep it simple." And when you talk of keeping the message attention-grabbing and simple, you can’t get more basic than utilizing onomatopoeia. 


                    [DatePublished] => 2006-05-30 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805321
                    [AuthorName] => Philip Cu-Unjieng
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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The ad world’s new Crush

By Philip Cu-Unjieng | May 30, 2006 - 12:00am

If in retail and real estate, the oft-heard clarion call is "location, location, location," the advertising world’s unfailing two-step program is one, "get noticed," and two, "keep it...

Lifestyle Business