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                    [Summary] => It’s neither a cultnor an organized religion, but the worship of advertising icons is a pervasive part of popular culture worldwide. The advertising industry has produced and continues to produce icons that help symbolize and project the personality, essence or soul of products being promoted. From men’s shirts to oats, from batteries to automobile tires – these strategically drawn characters are the personification of businesses that began small and became dominant brands. All this, thanks in a huge way to their famous icons.


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AUNT JEMIMA AND BETTY CROCKER

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The Selling Power of Advertising Icons

By Bong R. Osorio | March 20, 2002 - 12:00am

It’s neither a cultnor an organized religion, but the worship of advertising icons is a pervasive part of popular culture worldwide. The advertising industry has produced and continues to produce icons that...

Lifestyle Business