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ASIAN BRAND STRATEGY

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abtest

World is ready for Asian brand

May 10, 2010 - 12:00am

Filipino entrepreneurs can well take advantage of a global readiness for the “Asian brand.”

Business As Usual

International brand strat guru headed for RP to share trade 'secrets'

October 27, 2008 - 12:00am

Whatever you do, don’t get too big. True or false? Companies say their brands stand for something, but do consumers ...

Business As Usual

Branded for life

By Scott R. Garceau | October 23, 2005 - 12:00am

What Philippine business has the savvy to become the next Starbucks? Which local product will make a splash on the international market akin to Apple’s iPod? In short, how can the Philippines create its own...

Sunday Lifestyle