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                    [Summary] => When you go to the supermarket to buy a bag of chips, do you have a preconceived idea of what kind of chips you will be buying? When you get to the aisle of snack goods, you are bombarded with more than a handful kinds and brands of chips to choose from, not to mention flavor varieties and pack sizes, as well as promotions that could affect your final choice. What to choose? Natural, barbecue, sour cream, cheesy or spicy hot? Corn chips, potato crisps or corn snack? Snack size or value pack?
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ARC AND LEO BURNETT

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Arc Worldwide connects with Asia Pacific for ‘practical magic’

By Joseph Cortes | April 4, 2005 - 12:00am

When you go to the supermarket to buy a bag of chips, do you have a preconceived idea of what kind of chips you will be buying? When you get to the aisle of snack goods, you are bombarded with more than a handful...

Lifestyle Business