ADVERTISING AGE

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                    [ArticleID] => 1435918
                    [Title] => Big dreams, big power
                    [Summary] => 
Imagine six university guys in the backyard of their house — tossing basketballs and challenging each other to “go forward” or daring, “you’ll never make that shot” — turned into a physically powerful and inspirational force equipped with a web page, an online game app, and group presentations.

                    [DatePublished] => 2015-03-23 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => http://media.philstar.com/images/the-philippine-star/lifestyle/business-life/20150323/Go-Big-Cory-Cotton-book.jpg
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                    [ArticleID] => 341563
                    [Title] => Surviving in a reality-show world
                    [Summary] => Vancouver, CANADA – One of today’s revered communications icons, Mark Burnett, addressed the general opening session at the 2006 International Association of Business Communicators (IABC) worldwide conference, which this writer attended together with over 1,400 delegates from 40 countries. 


                    [DatePublished] => 2006-06-12 00:00:00
                    [ColumnID] => 133905
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                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
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                    [ArticleID] => 172046
                    [Title] => The battle for the Filipino mind
                    [Summary] => This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972, when both authors wrote a series of articles entitled The Positioning Era for the trade paper Advertising Age.
                    [DatePublished] => 2002-08-14 00:00:00
                    [ColumnID] => 133905
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                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
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abtest

Big dreams, big power

By Bong R. Osorio | March 23, 2015 - 12:00am

Imagine six university guys in the backyard of their house — tossing basketballs and challenging each other to “go...

Lifestyle Business

Surviving in a reality-show world

By Bong R. Osorio | June 12, 2006 - 12:00am

Vancouver, CANADA – One of today’s revered communications icons, Mark Burnett, addressed the general opening session at the 2006 International Association of Business Communicators (IABC) worldwide conference,...

Lifestyle Business

The battle for the Filipino mind

By Bong R. Osorio | August 14, 2002 - 12:00am

This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972,...

Lifestyle Business

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