ACE SAATCHI SAATCHI

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                    [ArticleID] => 356327
                    [Title] => Holistic communications program from UA&P
                    [Summary] => The Integrated Marketing Communications (IMC) program of the University of Asia and the Pacific (UA&P) has had over a hundred graduates since 1999, but the industry wishes there were more. 


 UA&P’s IMC program is based on the curriculum of the Medill School of Northwestern University in Evanston, Illinois. 


According to UA&P vice president for corporate communications Jerry G. Kliatchko, the Medill School is considered the "cradle of IMC" and its program is ranked first among IMC programs not only in the US but around the globe. 


                    [DatePublished] => 2006-09-04 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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Holistic communications program from UA&P

By Carla Paras-Sison | September 4, 2006 - 12:00am

The Integrated Marketing Communications (IMC) program of the University of Asia and the Pacific (UA&P) has had over a hundred graduates since 1999, but the industry wishes there were more. UA&P’s...

Business As Usual