General Motors Charts New Growth in the Philippines

MANILA, Philippines - General Motors recently completed a strategic business review in order to determine the best means by which to consolidate and grow the presence of the Chevrolet brand in the Philippines. The review culminated in an agreement that will lead to the appointment of The Covenant Car Company Inc. (TCCCI) as the independent distributor of Chevrolet vehicles and parts in the Philippines.

TCCCI is an ideal partner for GM and Chevrolet due to TCCCI’s demonstrated capability as an independent distributor including economies of scale and geographic reach. This bodes well for GM’s and TCCCI’s joint aspirations for growth in the Philippines.

GM South East Asia Operations will continue to support TCCCI and the Chevrolet brand and its products in the Philippines. Sales, marketing and aftersales of Chevrolet vehicles will continue to function as normal while processing of warranty and dealer claims remains unchanged.

Corporate GM will still maintain a presence in the Philippines through GM ASEAN, which is based in Bangkok, Thailand. GM ASEAN will still support TCCCI with products, technical know-how and marketing communications activities. GM will continue to have a presence in the Filipino market with an office administered by GM employees.

As a locally-incorporated entity, TCCCI has the capacity to operate as an independent distributor for Chevrolet vehicles in the Philippines through its expansive network of dealers and technical expertise. This will provide economies of scale in terms of operations. TCCCI also has manufacturing capabilities, which is in-line with GM’s aspirations for a CKD program in the Philippines in the near future. In the longer term, this will enhance Chevrolet’s strong presence in the country.