MANILA, Philippines - For more than 40 years now, Pancake House has served generations of diners who have enjoyed its menu of everyday comfort food. As of Sept. 2015, it already has 115 stores in the Philippines, eight in Malaysia and one in Brunei. For the last quarter of 2015, 13 new outlets will be opened, proving further the strength of the brand in the casual dining segment.
“Our aim is to continue expanding the presence of Pancake House in the Metro and other highly urbanized cities in the country,” said Gretz Rivera, chief operating officer of Pancake House. “We want more people to have the Pancake House experience and be welcomed with a cozier, warmer and inviting ambience.”
With this renewed vigor, Pancake House introduces its new campaign called “It’s Not That Complicated.”
“For us, the campaign really is being able to continuously service the needs of our customers and the reality of their changing lifestyles,” explains Marc San Juan, senior marketing manager of Pancake House. “Everything is fast-paced now and we are coming in as a place for the needed break from the complexities of life — to be able to dine in without having to overthink and just relax. We believe that our food and menu are a reflection of that. It’s simple and it’s delicious comfort food.”
Earthy tones and warm lighting will characterize the new look of Pancake House’s stores — the perfect ambience to set the mood for a relaxing and casual dining experience, welcoming diners from all walks of life without intimidating them. Pancake House staff will greet customers, ready to make their dining experience less complicated.
As Pancake House is now part of the dynamic Max’s Group, it is gearing up to strengthen its presence and make the brand more relevant than ever.
For information, visit the Pancake House Facebook page (PancakeHousePhilippines), Instagram (pancakehouseph) and Twitter (@pancakehouseph).