Melissa at 30: Shoe chic

MANILA, Philippines - Last August 1-2, Manila’s chic and fashionable converged at Rustan’s Makati to celebrate Melissa’s 30th anniversary as a global fashion icon. Since its arrival in the Philippines in 2007, this fashion-forward footwear brand has drawn rave reviews from local fashionistas for its unique, cutting-edge, and avant-garde designs.

At the venue, a photographic timeline showcased Melissa’s rich 30-year history. Pictures of Melissa’s past collaborations with respected fashion icons such as Thierry Mugler and Jean Paul Gaultier were on display, as well as snapshots of past, present, and future Melissa designs.

Visitors were also treated to a sneak peek of Melissa’s upcoming styles for Fall-Winter 2009. For this collection, Melissa again collaborates with the iconic Vivienne Westwood, respected architect Zaha Hadid, and Egyptian design guru Karim Rashid. Select Melissa fans were also able to enjoy free perks such as Melissa keychains and a souvenir photo at the event.

In a span of 30 years, Melissa has grown from its humble origins as a fisherman’s sandal in Brazil to become a truly recognizable global brand.

Melissa is available at Culte Femme Rustan’s Makati, Rustan’s Tower, and Rustan’s Alabang Town Center. Visit http://www.melissaphilippines.com or e-mail marketing@istilacompanhia.com.

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