FCB Manila appoints new president, CEO

MANILA, Philippines — Leading advertising agency FCB Manila has announced the appointment of Lizette Santos as its new president and chief executive officer.

Prior to her appointment to the new position, Santos was VP for strategy as well as co-chief operating officer.

Santos is a seasoned
 executive with 21 years of experience in the advertising industry, having worked for top agencies such as Lowe Philippines, Harrison Communications, Campaigns and Grey and the FCB office in Jakarta.

She built the strategic planning discipline in FCB Manila and has also been a driving force in the successful digital transformation of the agency.

She also brings with her a wealth of expertise in advertising and communications through her work with the regional offices of Procter & Gamble, Dole Foods, Beiersdorf, GlaxoSmithKline and likewise created strategies and communications for local brands such as PLDT, Smart, Asia Brewery and Emperador Distillers, among others.

She is also part of the award-winning team that created the current digital communications for UnionBank of the Philippines.

“We believe in creating advertising that is not just attention-seeking but, more importantly, adds value not just to our clients but also to the viewers and consumers,” Santos said. “This is how we will shape our work as we move forward from the pandemic.”