Now, Biazon wants to amend the law on political advertisement to level the playing field between the "rich" candidate and the candidate who "cannot afford" to buy airtime.
"When we allowed political advertisements, we were trying to level the playing field between the known and the unknown candidates. But in so doing, we have created a new divide between the haves and the have-nots. If you cannot afford political advertisement, you’re dead. It happened to me," Biazon told the Kapihan sa Sulo forum at the Sulo Hotel in Quezon City yesterday.
Biazon said that lack of funds prevented his campaign jingle from being aired in the first two weeks of the campaign, resulting in a drop in his popularity.
He said his public awareness rating fell from 99 percent to 77 percent and he dropped in election surveys from No. 4 to No. 14.
"That means more than eight million Filipinos forgot me in just a period of one month. Many Filipinos did not know I was running because they did not hear my jingle," Biazon said.
He said that the airing of his television and radio spots three weeks into the campaign allowed him to climb back to No. 8 in the election surveys. — Mike Frialde