MANILA, Philippines - Duty Free Philippines (DFP) has expanded its services to overseas Filipino workers (OFWs), tourists and balikbayans, the state-owned firm’s main market, in support of the Department of Tourism’s campaign to give warm welcome to passengers arriving at the NAIA terminals.
DFP chief operating officer Lorenzo C. Formoso said they have started giving refreshing ice-cold drinks and breezy hand-held fans to arriving tourists, balikbayans and OFWs to help alleviate the effects of the scorching summer heat.
“This effort is anchored on the strategically located airport arrival outlets of DFP. Similarly, DFP’s airport departure outlets are exerting parallel efforts for the benefit and convenience of departing passengers,†Formoso said.
Duty Free Philippines marks its 27th anniversary this May and is ramping up its promotional activities this summer season in time for the month-long celebration.
Formoso said the month-long anniversary celebration will feature a grand toy sale, the “Kitkat Have a Break, Chill to Your Summer Sound†raffle which is giving away Bose Digital Music Systems, the “Reese’s Fiesta Surprise†raffle with a Mitsubishi Mirage and Samsung Galaxy Note 3’s as prizes, and many other anniversary discounts in its Fashion and Fragrance categories.
“This May, which is our 27th anniversary month, Fiesta Mall will be loaded with more exciting promos, including huge discounts on toys, electronics and household appliances,†Formoso said.
Formoso said aside from the toys, appliances and electronics sale, the Fiesta Mall department store in Paranaque has extended its on-going promo of 10 percent discount on liquor pack of three.
The Fiesta Mall, Formoso added, is also opening new boutiques to give returning and visiting overseas Filipino professionals and their loved ones wider choices when shopping.
Duty Free Philippines’ Fiesta Mall offers top of the line fashion brands such as Dunhill and Ferragamo and popular brands which include Guess, Lacoste and The Body Shop.
Recently, its fashion category opened boutiques of Victoria’s Secret, French luxury brand Chloe, the popular American brand Kiehls and the world-renowned brand Coach.
It also houses staple duty free merchandise by world renowned brands such as Johnny Walker, Chivas, Hennessy, Ballantines and Remy Martin for liquor; Hershey’s, Cadburry, M&Ms, Toblerone and Nestle for chocolates; Christian Dior, Lancome, Giorgio Armani, and Bulgari to name a few for cosmetics and perfumes.
State- owned DFP, an attached agency of the Department of Tourism (DOT), is mandated to satisfy the duty free shopping needs of the international travelers. The agency is DOT’s vital component as it contributes to the efforts in the development of the country’s tourism infrastructure, programs and projects.
“Duty Free shops are among the first places that our balikbayans visit, and usually they come back with their families and loved ones. We want to make sure we are giving them a very warm welcome and make their bonding moments with their families truly worthwhile and memorable,†Formoso added.