DragonFi Securities ready to fully launch operations in April

MANILA, Philippines — DragonFi Securities Inc., the stock brokerage arm of Edgar “Injap” Sia’s DoubleDragon Corp., is ready to fully commence its trading operations in April after its soft launch earlier this month.

The Philippine Stock Exchange (PSE) had already given the go-signal for DragonFi to start operations, said CEO Jon Carlo Lim, who added that DragonFi would target to offer best-in-class stock trading platform.

“The coming weeks will be devoted to beta testing in preparation for our full-scale launch by the end of April,” Lim said.

DragonFi’s proponents said they aim to elevate the retail investment space in the country and offer a transformational investment platform that will provide fast, reliable and secure trade executions to the Philippine equity market.

“DragonFi is the perfect vehicle to uphold our shared belief in the primacy of investing towards long-term wealth creation,” said Sia, chairman of DoubleDragon.

It recently received certification from the PSE for its web and mobile trading platforms. The firm aims to develop a technology-driven ecosystem of wealth building tools with the goal of improving investment outcomes.

DragonFi, formerly Tri-State Securities Inc., is a joint venture of tycoons Sia and Tony Tan Caktiong of the Jollibee Group.

The Securities and Exchange Commission (SEC) earlier gave its green light to Tri-state Securities parent firm BeeDragon Global Corp. for the change of the corporate name of its wholly owned subsidiary.

BeeDragon Global, a joint venture among Tan Caktiong’s Honeystar Holdings Corp., Sia’s Injap Investments Inc. and the group of Lim, acquired Tri-State Securities in 2021.

DragonFi Securities intends to provide exclusive digital financial tools and content that is timely, enriching, and easily digestible that can help its customers improve investment outcomes.

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