MANILA, Philippines — PayMaya Philippines is tapping into the growing mobile games industry as it introduces an in-app service that combines an all-in-one gaming experience with cashless payments.
As part of the continuing expansion of its offerings, PayMaya is elevating the experience of the growing gaming community with exclusive content, cashless convenience, and cashback rewards through PlayMaya.
PlayMaya, which is accessible through the “Play” tile in the PayMaya app, provides exclusive access to digital gaming products, deals and cashback rewards for in-game purchases, free mini games to play, access to tournaments, and curated content from gaming personalities.
“PayMaya has always been at the forefront of lifestyle-enabling innovations through financial technology. On top of providing more reliable, safer, and more convenient cashless payments, we are enriching the digital experience of our millions of users through delightful features and offers such as PlayMaya,” PayMaya Philippines president Shailesh Baidwan said.
PayMaya said the country’s mobile games industry is a high growth area, with a report published by YouGov last year showing that 80 percent or four out of five Filipinos engaged in mobile or video games.
Data from a study by Newzoo in 2020 also revealed that the Philippines is the world’s 25th largest market in game revenue and a key driver of Southeast Asia’s overall games market in 2019.
PayMaya said it has also seen this trend from its own users as gaming-related transaction volume at its in-app shop has registered a high double-digit year-on-year growth in the first quarter.
PayMaya is expecting this number to exponentially grow this year.
With PlayMaya, the digital financial services provider is tapping into the growing number of Filipinos who have taken interest in mobile games.
“As we continue building our unmatched enterprises and consumer payment solutions and offer new adjacent financial services, we are strengthening consumer affinity with relevant and enjoyable features anchored on cashless payments,” Baidwan said.
Aside from PlayMaya, PayMaya has been beefing up its digital life-enabling offers by expanding its add money and cash out touchpoints, providing the most extensive list of billers, and opening its services to overseas Filipinos.