MANILA, Philippines – Six months after her appointment as client service director, Carla J. Cifra finds herself taking on a bigger role as the general manager of OMD-Philippines. In her key leadership role, Carla will be responsible for strengthening OMD’s value proposition in the Philippines and ensuring that strategic inputs from each specialized business units within the organization are woven to produce exceptional results for clients. Cifra has had an illustrious career in the media industry, joining OMD in 2006 as a senior media planner, after working as a senior account executive at one of Philippines’ leading national dailies, Manila Bulletin. In 2008, Carla was promoted to business manager, responsible for delivering strategic client servicing to a variety of clients in industries such as telecom, pharmaceuticals, food and beverages, finance and business process outsourcing. Carla’s leadership skills led to her promotion as client services director, in July 2011. Commenting on the promotion, Hermie De Leon, president and CEO of Omnicom Media Group, Philippines, said, ‘’ Carla’s promotion is a testament to her exceptional abilities. As the new general manager of OMD Philippines, Carla will be an asset in furthering the agency’s overall goals with ease.”