^
AUTHORS
Ron F. Jabal
Ron F. Jabal
  • Articles
  • Authors
Post-pandemic PR
by Ron F. Jabal - January 6, 2023 - 12:00am
The pandemic years have brought about several realization for reputation managers, communicators, marketers, and PR professionals.
Nurturing future big brands
by Ron F. Jabal - December 23, 2022 - 3:44pm
With retail as its core, SM has stepped up and selflessly provided the needed home for these MSMEs - recognizing the role of MSMEs as a vital cog in the SM supply chain.  
When crisis hits business value
by Ron F. Jabal - December 7, 2022 - 12:00am
How many times have you heard senior executives say reputation management, more so, crisis management is just a PR or comms department issue?
Of celebrity endorsers and excuses
by Ron F. Jabal - October 28, 2022 - 12:00am
The brouhaha that hounded an e-commerce site on its decision to hire a controversial celebrity  associated with some political personalities has revived the interest on celebrity endorsements.
Managing reputation risks
by Ron F. Jabal - September 23, 2022 - 12:00am
Imagine you are working in a manufacturing company caught dumping toxic materials on a body of water that is the main source of livelihood of fisherfolk in a community.
Evolving with customers
by Ron F. Jabal - August 19, 2022 - 12:00am
The country’s largest conglomerates are facing gargantuan organizational challenges brought about by the digital revolution, and is further amplified by the global pandemic that has redefined ways of doing...
Communicating sustainability
by Ron F. Jabal - July 29, 2022 - 12:00am
With stakeholders demanding more transparency and accountability from brands and businesses, it has become imperative for organizations to develop and implement strategic sustainability communication plans.
Communicating sustainability
by Ron F. Jabal - July 16, 2022 - 12:00am
With stakeholders demanding more transparency and accountability from brands and businesses, it has become imperative for organizations to develop and implement strategic sustainability communication plans.
Reputation is a relationship capital
by Ron F. Jabal - June 12, 2022 - 12:00am
Scholars and practitioners continue to grapple with the concept, issue and practice of reputation management. Many have questioned whether it is important in organizations whose primary goal is a healthy bottom...
Making ‘lovemarks’
by Ron F. Jabal - August 25, 2014 - 12:00am
These are truly interesting times for global consumerism. In the telecommunications arena, for instance, we are amid an endless and sometimes vitriolic debate between iPhone and Samsung Galaxy users on which smartphone...
1
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

FORGOT PASSWORD?
SIGN IN
or sign in with