Ricardo Preto Collections
PEOPLE PLACES - Flor Ynclino (The Freeman) - June 16, 2017 - 4:00pm

An exciting collaboration with celebrated Portuguese fashion designer, Ricardo Preto, debuts at Rustan’s. Known for his use of structured fabrics, minimalist lines, and fitted silhouettes, Preto brings fresh takes of his much-applauded design philosophy to the Philippines with his effortlessly stylish clothes.

Unveiled through a styling session on May 20 at Rustan’s Cebu, Preto’s exclusive collections for the country’s premier luxury retailer feature two sides of the same style persona. The Ricardo Preto Exclusive for Rustan’s collections showcase looks that are very put-together and meant for sophisticated urban dressing, while the U by Ricardo Preto collections aim to achieve a more easy and casual feel.

Guests were delighted to be styled by the designer himself, and were impressed by his expertise in mixing and matching pieces. Ricardo Preto’s collections transcend seasons, ideal for confident men and women who know what works best for them.

“In my collections, there is a mix of very tailored pieces and very comfortable ones, because in this era how you style an outfit makes all the difference and builds the character of your look,” said Ricardo. “I do not design for a specific age because I want it to be for all. I want clothes that can be worn from day to night, any day of the week.”

Having always dreamt of working on collaborations in Asia, he believes that Filipino men and women should be given access to clothes that fit well, as his clients do in Europe. His designs use lightweight fabrics that evoke a sense of ease and comfort. His sartorial vision is a perfect match to Rustan’s brand aesthetics, highlighting quality pieces within reasonable price points. Ricardo Preto provides a youthful spirit in his collections that prove luxury and basics coexist.

Ricardo Preto’s collections for Rustan’s are available at Level I for men and Level 2 for women at Rustan’s Ayala Center Cebu. the latest trends are posted at www.facebook.com/rustansph and @RustansPH on Instagram and Twitter.

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