Ayana Beauty Basics launched

CEBU, Philippines - Dr. Marilou Ong, dermatologist par excellence, launched on August 31 her first company's beauty products - the Ayana Beauty Basics at the Casino Español with beauty-conscious ladies present as well as the press. Also present were the officers of the company headed by Patrick Janssen Ong, president and CEO and Krystel Nicole Ong, managing director and spokesperson of Ayana Beauty Basics, and personnel from the sales department.

Ayana Beauty Basics is a brand of FINO 1311 Dermaceuticals, a Cebu-based Filipino-owned company. The company has been in business for over 25 years offering dermatologic and cosmetic solutions for individuals who prefer quality and safety over flash and fad.

With the pop culture and the trend in marketing brands through multimedia by celebrities, there is a shift on the definition of beauty from being natural to modified. Beauty salons and spa, aesthetic centers, and even pseudo-dermatologists are everywhere. Beauty products, of course are an exception. To meet the demand, a lot of poor quality products are now circulating in the market, sold at low prices, promising quick results - look effective in the first few weeks of use, but toxic afterwards.

In the nation where beauty products are always a trend and with hundreds of brands already in the market, people wonder why still choose to join the arena. Ayana Beauty Basics is developed and reasonably priced to be a wise option for smart skincare users and enthusiasts who have been longing for the real deal.

"We don't aim to change your beauty. We help you re-discover it."

Ayana products are a revolutionary regimen in sets which effectively address unwanted skin, issued in the safest possible way - a miracle in a pouch.

Ayana is FDA-approved and dermatologist-recommended, safe and effective, processed and monitored by pharmacists. These have been tried and tested by volunteers, who have all given positive response.

Three sets of Ayana products are currently available - a clinically proven age defiance formula, a skin lightening complex, and an anti-acne system. (FREEMAN)