Crispy, juicy lechon

CEBU, Philippines - One of the things that Cebu is famous for is its unique cuisine. And perhaps nothing symbolizes Cebu cuisine better than its pork lechon. In fact, Cebu lechon has since become a world-famous delicacy.

It’s no wonder why Cebuanos have mastered the technique of lechon roasting. They serve lechon at special occasions; the feast is not complete without it. Cebu’s lechon is tagged “the best pig in the world” by a US culinary expert.

Serving lechon, thus, has become a fast-growing business in Cebu. As proof of its business viability, Ayer’s Lechon – a leading lechon brand hereabouts – has recently opened its 8th branch at SM Seaside City. Which is a smart move since people troop to the new mall and are sure to be glad to have their favorite tender, juicy, and crispy lechon conveniently around.

In particular, the skin of Ayer’s Lechon stays crispy for hours.  It is something that Adriel Palcuto, owner of Ayer’s Lechon, takes pride in – aside from their affordable prices, of course.

And their lechon restaurants serve other dishes as well, like Boneless Bangus, Dinuguan, Lechon Paksiw, Prichon (deep fried lechon) and Lechon Sisig.

On Father’s day, at the SM Seaside City branch, every one-kilo order of Ayer’s Lechon gets a serving of halo-halo for free. The complimentary halo-halo is a sweet addition to the “unlimited rice” offer at the branch, where diners may only add P8.00 to their chosen Tipid meals to avail.

Ayer’s Lechon also accepts orders through phone numbers (032) 268-0327, (032) 231-7615, 09228268133 and 09228268132.  (FREEMAN)