Freeman Cebu Entertainment

Talent agency evolves, levels up in the new normal

STAR CIRCUIT - Ricky Calderon - The Freeman

For a talent and casting agency whose bread and butter is to send models and talents to live events, film, television and commercial shoots, the lockdown and quarantine because of the pandemic was a big blow. Sadly, their freelance workers were badly hit because most of them live from paycheck to paycheck with no insurance nor emergency funds. So it was really a financial nightmare.

Since the lifting of the Enhanced Community Quarantine in Metro Manila, founders Jojo Flores and Maricar Moina of JAMS Artist Production wasted no time in attending meetings and calling people to discuss new options for their production company.

“We have to evolve and level up. I think it’s the best way to adapt to the new normal,” said Jojo in a recent interview. “We don’t want to wait for projects to come to us. We stopped everything and stayed home for three months. Now it’s time to be productive again.”

“We have new projects that we are working on aside from our annual JAMS Top Model Philippines,” said Maricar.

According to the couple, they have already started the online registration of their flagship project. In fact, some provinces are already closed --- meaning they already have the list of their aspiring models for their local gala.

“Once we are allowed to mount live events, we will immediately announce the date of the next Jams Top Model Philippines, from local gala to the grand finals,” Maricar added.

They said they are aware that there are a lot of dreamers and hopeful candidates from 100 cities and municipalities who are just waiting for their announcement so they could prepare for the competition. With a cash prize of P500,000, who wouldn’t want to win?

But the famous modelling search will have to wait for now because big gatherings are not yet allowed. That’s why they are slowly trekking the path to digital shows and video production.

“We want to find ways to help our talents by opening new doors in the ‘new normal’ of the entertainment industry. We’ll start with digital shows and then eventually, a movie,” said Jojo.

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