Was success of ‘Miracle’ a fluke?
STAR CIRCUIT - Ricky Calderon (The Freeman) - January 24, 2020 - 12:00am

Minus the official announcement with the corresponding gross, it was welcome news that the Aga Muhlach starrer, “Miracle In Cell No.7” emerged as the box-office champion of the 2019 Metro Manila Film Festival.

That Aga’s movie topped MMFF 2019 was a big surprise. The actor hasn’t topped any edition of the MMFF during his heydays.

Aga dislodged Vice Ganda, the perennial frontrunner of the MMFF for about seven years. Since Vice Ganda started joining the MMFF, he had always been number one. But for 2019, Aga was victorious.

What could have made Aga’s film a winner? It was a drama, a remake of a Korean film no less. A drama is not known to make big waves at the filmfest, since the audience favors mostly comedy, action comedy or a combination of both.

Since a drama film topped the filmfest, does it mean drama will be back to rule the box-office in 2020? How will the success of Aga’s film affect the viewing habits of the Pinoy audience?

Or was the success of “Miracle In Cell No. 7” a fluke? Was it because it was a popular Korean drama that everyone is familiar with that’s why it captured the fancy of the audience?

The truth is, it is hard to predict what kind of genre will appeal to the Pinoy audience week after week. Whether it is drama, action, horror, or comedy, no one can tell what surefire formula will attract moviegoers to flock to the cinema houses.

If a producer makes a remake of another popular Korean film, we still can’t say if it will be as successful as “Miracle In Cell No. 7.”

The teamup of Kathryn Bernardo and Alden Richards in Star Cinema’s “Hello, Love, Goodbye” was an experiment that worked. But there is no guarantee that another uncanny pairing will do the same trick.

There are many moviegoers who say that the reason why they don’t watch movies in cinemas is because there is no good one to watch. But if there is a good Filipino film, even if you endorse it to them, still they don’t watch.

The moviegoers say they want a good movie but if you give them one, they don’t care to watch at all. Plus, our local moviegoers should not be partial to Hollywood blockbusters. If there is a good Pinoy film, we all should rally behind it.

***

Even without the backing of a major record label or management team, Jace Roque can be considered an accomplished artist. After several years in the business, he already has a long list of credits as an actor and commercial model. Recently, he switched his focus to music and he also became successful.

One thing about Jace is that he is brave enough to be different when he jumped into the OPM scene. He wrote, produced and arranged his songs labeled as EDM or electronic dance music. He has since released six singles on Spotify, all of which became successful.

His single “Sober” which was dropped earlier in 2019 has been streamed over 300,000 times on Spotify. It was also featured in three of the platforms with the most popular playlists: New Music Friday Philippines, OPM Rising and Tatak Pinoy. In fact, Jace made such a huge splash on Spotify that at one point he was the featured artist on the cover of OPM Rising List.

Futhermore, “Sober” was released through Ditto Music, a music distribution company that has also worked with the likes of Ed Sheeran and Sam Smith.

The lyric video for Jace’s latest single “Love” recently hit over 100,000 views. It was released through Kobalt Music Group subsidiary AWAL, another international company.

Jace’s accomplishments become all the more impressive when you realize that he managed to do that on his own. He is an accomplished independent artist who has had to work doubly hard to get where he is today. Jace admits that it’s hard to go at it alone, but adds that it can be very fulfilling, especially if you are a musician like him.

AGA MUHLACH
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