Freeman Cebu Business

SHDA maps out new thrusts for 2023

Ehda M. Dagooc - The Freeman

CEBU, Philippines — The Subdivision and Housing Developers Association (SHDA) vowed to be more proactive in 2023 and has outlined several new thrusts for the year.

With a new set of board officers, governors, and advisers, led by its chairman Arlene Keh and national president Arch. Leonardo Dayao Jr., the association commits to strengthen relationships with the Department of Human Settlements and Urban Development (DHSUD), activate all SHDA committees to address the concerns and needs of members, a greater focus on regional chapters, and engagement with sponsors and partners. 

“To better serve the housing industry, we will further strengthen our bonds with DHSUD, Pag-IBIG, and other key shelter agencies and other stakeholders to advance our continuing advocacies and objectives in 2023. We will also be activating our committees, regional chapters, and other partners to further expand our reach and enhance engagements,” Dayao said.

The association also plans to conduct research and studies, host study tours and observations, and host the SHDA Galing Awards to recognize outstanding developers in the industry.

“We begin 2023 with SHDA being well positioned for significant growth. We pledge to work harder in the year ahead, and shall continue to explore uncharted waters and unveil a range of new programs and services. SHDA will continue to produce enduring solutions and partnerships in lighting the way for the future of the housing industry and in helping address the housing backlog of the nation,” Keh said.

Other elected members of the board include Atty. Joy Manaog as 1st Vice President, Engr. Francis Richmond Villegas as 2nd Vice President, Gena Valerie Chua as Corporate Secretary, Maya Jazmin Colayco as Assistant Corporate Secretary, Clarissa De Joya as Treasurer, Mariano Martinez Jr. as Auditor, and Steven Tambunting as Chief Marketing Officer.

Newly elected governors are Rene Ledesma Jr., Atty. Marianne Reyna Lina-Cruz, Kerwin Padua, Renato Tan, Herbert Joseph Tan, and Atty. Mena Ojeda Jr. Meanwhile, regional chapter governors are Dennis Leveriza Jr. for South Luzon, John Paul Dy for Central Luzon, Anthony Noel for Central Visayas, MGen. Rufo De Veyra for Eastern Visayas, Kenneth Tithdas for Negros, Felix Tiu for Panay, Kenneth Yap for Southern Mindanao, and Vivian Vestil for Northern Mindanao.

The organization’s new team of advisers include Armenia Ballesteros, Ricky Celis, Bansan Choa, Guillermo Choa, Raphael Felix, Jeffrey Ng, Rosie Tsai, as well as former SHDA Chairman George Siy and former National President May Rodriguez.

Serving on SHDA’s standing committee for 2023 will be: Strategic, led by Atty. Joy Manaog and Engr. Francis Villegas; Marketing, led by Steven Tambunting and Maya Jazmin Colayco; and Administrative and Operational Support, led by Arch. Leonardo Dayao Jr.

SHDA is the largest and leading industry association for housing and urban development in the Philippines. With 350 members nationwide and eight regional chapters, SHDA members include the country’s top real estate developers players and a dynamic national network of small and medium developers. SHDA member-developers produce over 80% of homes produced annually in the country, giving SHDA unparalleled reach amongst Philippine homebuyers.

Established in 1970, SHDA has over 50 years of continued close linkages with its members, government agencies, and allied professionals and is the leading voice in articulating the advocacy of the housing industry in the Philippines.

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