Freeman Cebu Business

SHDA to maintain close working ties with new admin

Ehda M. Dagooc - The Freeman

CEBU, Philippines — The Subdivision and Housing Developers Association (SHDA) is poised to maintain close working relationships with the new administration, consistent with its thrust to build pandemic-proof and future-ready Philippine housing industry.

“I sincerely hope that SHDA will continue to work with the new administration and DHSUD [Department of Human Settlements and Urban Development] to again make housing a top priority program of the government for the next six years, and to focus this time on addressing regulatory bottlenecks that have kept us from catching up with the housing backlog,” said SHDA Adviser Arch. Joe De Guzman, during SHDA’s 52nd anniversary celebration held recently.

SHDA Chief Marketing Officer Steven Tambunting emphasized that since its inception 52 years ago, SHDA has evolved to be more responsive and relevant to the needs of its developer members.

Tambunting mentioned that SHDA was instrumental in the re-opening of the housing sector right after the lockdown.

“The pandemic also served as a catalyst to the adoption of innovative technologies and green and sustainable building methods among small and medium developers. “Disruption brings about greater efficiencies and will help us achieve our goal of wiping out the housing backlog by the year 2030,” Tambunting said.

We aim to bring these innovations to our members to future-proof our industry,” Tambunting added.

With over 350 members from eight regional chapters and over 30 affiliate members — all contributing to providing adequate and decent housing to Filipinos — SHDA has also vowed to further nurture its already warming relationship with key housing agencies as it seeks to become a true enabler in the housing industry.

The event was graced by the Department of Human Settlements and Urban Development Sec. Eduardo Del Rosario, who noted that SHDA has played an integral part in its pursuit towards a sustainable, safe, resilient, and vibrant housing industry. He was joined by Fermin Sta. Teresa Jr. Senior Vice President of Pag-Ibig Fund, along with top officials from the Organization of Socialized and Economic Housing Developers of the Philippines (OSHDP), the Chamber of Real Estate and Builders’ Associations (CREBA) and the National Real Estate Association (NREA).

Among SHDA’s many accomplishments are the encouragement of private sector participation in housing development, improving access to housing finance and ensuring the sustainability of the Pag-IBIG Fund, and, under previous administrations, streamlining the regulatory and permitting process. These helped reduce the cost of housing units and expanded the housing market to medium- and low-income buyers.

Meanwhile, to usher in a more dynamic era, SHDA revealed its brand new logo, reflecting the organization’s modernization and focus on the future-proofing of the local housing industry. It also unveiled its refreshed website to serve as a place where members and partners can converge to solve problems, be updated, grow together, and be connected. Among the website features are a members-only portal that will foster networking and collaboration.

“Our new logo expresses our evolution as an organization, grounded in our sturdy foundations, and remaining vibrant while adapting to a changing industry,” said SHDA First Vice President Maya Jazmin Colayco.

Our website has also enhanced our capacity to adapt to current and future needs and increase interactions amongst our members,” added Colayco.

Colayco’s remarks preceded the debut of SHDA Connect Newsletter which serves as an avenue for current housing and real estate updates and springboards the advocacies, activities, and all developments in the property and housing industry.


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