Membership superstore opens first Cebu outlet

CEBU, Philippines - Membership superstore Landers has opened its first out-of-Metro Manila outlet in Cebu, an indication of a profitable and active retail market in the province.

Landers is the second membership superstore in Cebu. It is operating on a 8,000 square meter shopping floor, located at 23 Minore Park along Cardinal Rosales Avenue corner Pope John Paul II Avenue.

It also features dining choices, which include a café named Doppio, a bakery called Dough & Co., and a diner named after a train station, Landers Central.

According to Pinky Angudong, Landers Superstore marketing director, about 75 percent of the store's inventory are imported goods, which include grocery items, electronics, apparel, as well as health and beauty products among others.

"Landers Superstore is not just any membership store, it’s a superstore, which offers a blissful shopping experience: from its wide selection of local and premium international goods, and perks exclusive only to members," the company said in a statement.

The company now has three branches in the country located in Edsa Balintawak in Quezon City, Paco, Manila and Cebu.

Landers entry to Cebu's membership shopping segment is a reflection of a vibrant retail market, and promising economic path, said business leader Melanie Ng, who is also the past president of the Philippine Retailers Association (PRA-Cebu).

Ng said, this kind of shopping facility complements the rise of buying power in the region as a result of the growing economy.

"Cebu is ready to host more retail players provided they have the right ingredients in attracting the Cebuano market," said Ng adding that Cebu's economy is growing rapidly, with the right products and right pricing, retailers will be able to succeed in conquering the market."

Landers is a Filipino Concept Supermarket, which opened its doors to Cebuano consumers on May 9, 2017. (FREEMAN)