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                    [Summary] => Tourism Secretary Roberto M. Pagdanganan has unveiled a three-pronged program to woo tourists from China which is "a fast-growing outbound tourist market with its GDP per capita of $4,690 and annual leave entitlement of 14 days."


Pagdanganan, in a briefing at the Edsa Shangri-La Tuesday Club, said the tourism marketing plan for the Philippines involves the conduct of sales missions in Beijing and Shanghai, participation in Chinese travel fairs and positioning the country as a "preferred destination" for  Chinese tourists.


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                    [Title] => Pagdanganan unveils tourism plan for China
                    [Summary] => Tourism Secretary Roberto M. Pagdanganan has unveiled an aggressive tourism marketing plan for the China market as the Department of Tourism continues its positioning program to meet its projected record 2.5 million tourist arrivals this year.


Pagdanganan bared an introductory Manila-Tagaytay-Puerto Galera tour for tourists from China during the occason of the inauguration of the Philippine tourism office in Beijing where he also attended the opening ceremony of the Beijing International Tourism Expo.


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                    [Title] => Record number of tourist arrivals seen
                    [Summary] => Tourism Secretary Roberto M. Pagdanganan has expressed optimism that the Department of Tourism can achieve its tourist target of a record 2.5 million arrivals this year following the success of the government’s new marketing campaign.


Pagdanganan, who undertook a new positioning campaign for the country, said that tourist arrivals for the first six months reached 1.15 million already. The country’s record arrivals was achieved in 1997 when there were 2.2 million tourists. Last year, there were 1.9 million tourist arrivals.


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TOURISM SECRETARY ROBERTO M

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                    [Title] => DOT chief woos Chinese tourists
                    [Summary] => Tourism Secretary Roberto M. Pagdanganan has unveiled a three-pronged program to woo tourists from China which is "a fast-growing outbound tourist market with its GDP per capita of $4,690 and annual leave entitlement of 14 days."


Pagdanganan, in a briefing at the Edsa Shangri-La Tuesday Club, said the tourism marketing plan for the Philippines involves the conduct of sales missions in Beijing and Shanghai, participation in Chinese travel fairs and positioning the country as a "preferred destination" for  Chinese tourists.


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                    [Title] => Pagdanganan unveils tourism plan for China
                    [Summary] => Tourism Secretary Roberto M. Pagdanganan has unveiled an aggressive tourism marketing plan for the China market as the Department of Tourism continues its positioning program to meet its projected record 2.5 million tourist arrivals this year.


Pagdanganan bared an introductory Manila-Tagaytay-Puerto Galera tour for tourists from China during the occason of the inauguration of the Philippine tourism office in Beijing where he also attended the opening ceremony of the Beijing International Tourism Expo.


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                    [Title] => Record number of tourist arrivals seen
                    [Summary] => Tourism Secretary Roberto M. Pagdanganan has expressed optimism that the Department of Tourism can achieve its tourist target of a record 2.5 million arrivals this year following the success of the government’s new marketing campaign.


Pagdanganan, who undertook a new positioning campaign for the country, said that tourist arrivals for the first six months reached 1.15 million already. The country’s record arrivals was achieved in 1997 when there were 2.2 million tourists. Last year, there were 1.9 million tourist arrivals.


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abtest

DOT chief woos Chinese tourists

August 1, 2004 - 12:00am

Tourism Secretary Roberto M. Pagdanganan has unveiled a three-pronged program to woo tourists from China which is "a fast-growing outbound tourist market with its GDP per capita of $4,690 and annual leave entitlement...

Business

Pagdanganan unveils tourism plan for China

July 25, 2004 - 12:00am

Tourism Secretary Roberto M. Pagdanganan has unveiled an aggressive tourism marketing plan for the China market as the Department of Tourism continues its positioning program to meet its projected record 2.5 million...

Business

Record number of tourist arrivals seen

July 18, 2004 - 12:00am

Tourism Secretary Roberto M. Pagdanganan has expressed optimism that the Department of Tourism can achieve its tourist target of a record 2.5 million arrivals this year following the success of the government’s...

Business