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                    [ArticleID] => 225808
                    [Title] => NGO eyes info drive on gin brand issue
                    [Summary] => A large Northern Luzon-consumer group recently said that it is set to launch an aggressive information campaign to protect the interest of its members if it determines that "there is widespread confusion in the gin market caused by branding techniques and marketing ploys."


The Isabela-based Timpuyog Mannalon Amianan warned that "it is closely watching developments in the court battle revolving around the "Ginebra" brand name "because a large important market segment is directly affected by this issue."


                    [DatePublished] => 2003-10-28 00:00:00
                    [ColumnID] => 133272
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TIMPUYOG MANNALON AMIANAN

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                    [ArticleID] => 225808
                    [Title] => NGO eyes info drive on gin brand issue
                    [Summary] => A large Northern Luzon-consumer group recently said that it is set to launch an aggressive information campaign to protect the interest of its members if it determines that "there is widespread confusion in the gin market caused by branding techniques and marketing ploys."


The Isabela-based Timpuyog Mannalon Amianan warned that "it is closely watching developments in the court battle revolving around the "Ginebra" brand name "because a large important market segment is directly affected by this issue."


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abtest

NGO eyes info drive on gin brand issue

October 28, 2003 - 12:00am

A large Northern Luzon-consumer group recently said that it is set to launch an aggressive information campaign to protect the interest of its members if it determines that "there is widespread confusion in...

Business