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                    [Title] => ATS rebrands service
                    [Summary] => We are all aware of the importance of good branding. A good brand tells the consumer and the world what the product stands for. It encourages customer loyalty. A good brand is therefore a very valuable asset, which in some cases could be worth billions of dollars. Just recently, after having been in the cargo business for close to a century, Aboitiz Transport System launched 2GO, its new brand for all its freight businesses, which includes freight, express, logistics, and solutions. The new name, according to ATS president and CEO Endika Aboitiz, connotes action, precision, speed and passion.
                    [DatePublished] => 2004-10-24 00:00:00
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SPORT LIFE

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                    [Summary] => We are all aware of the importance of good branding. A good brand tells the consumer and the world what the product stands for. It encourages customer loyalty. A good brand is therefore a very valuable asset, which in some cases could be worth billions of dollars. Just recently, after having been in the cargo business for close to a century, Aboitiz Transport System launched 2GO, its new brand for all its freight businesses, which includes freight, express, logistics, and solutions. The new name, according to ATS president and CEO Endika Aboitiz, connotes action, precision, speed and passion.
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abtest

ATS rebrands service

October 24, 2004 - 12:00am

We are all aware of the importance of good branding. A good brand tells the consumer and the world what the product stands for. It encourages customer loyalty. A good brand is therefore a very valuable asset, which...

Business