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                    [Title] => Even Google thinks 'Wow Philippines' is better than 'Pilipinas Kay Ganda'
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Yes, the Department of Tourism Pilipinas Kay Ganda fiasco is old news. But here’s the sort of thinking the DOT needs to practice to ensure that its next online campaign will be a success.
Any online marketing campaign should at the very least cater to people who are genuinely interested in the product or service offered, to ensure that the money invested is well-spent. More specifically, as the Internet is driven by easily accountable figures, a campaign looking to make an impact online should be based on the numbers.
When users search on Google, sometimes ads appear beside the results. An example: a vacuum cleaner manufacturer can buy these ads, so links to its websites appear on Google searches for “vacuum cleaners.” This “pay per click” (PPC) scheme has earned Google $23 billion back in 2009, and high online visibility for advertisers. Those who are searching for vacuum cleaners are more likely to click on links that lead to the manufacturer’s website, since the mere act of searching for that appliance indicates interest.

                    [DatePublished] => 2010-12-09 00:00:00
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                    [AuthorName] => Featured Blogger Rico Mossesgeld
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PHILIPPINES AND PILIPINAS

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                    [Title] => Even Google thinks 'Wow Philippines' is better than 'Pilipinas Kay Ganda'
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Yes, the Department of Tourism Pilipinas Kay Ganda fiasco is old news. But here’s the sort of thinking the DOT needs to practice to ensure that its next online campaign will be a success.
Any online marketing campaign should at the very least cater to people who are genuinely interested in the product or service offered, to ensure that the money invested is well-spent. More specifically, as the Internet is driven by easily accountable figures, a campaign looking to make an impact online should be based on the numbers.
When users search on Google, sometimes ads appear beside the results. An example: a vacuum cleaner manufacturer can buy these ads, so links to its websites appear on Google searches for “vacuum cleaners.” This “pay per click” (PPC) scheme has earned Google $23 billion back in 2009, and high online visibility for advertisers. Those who are searching for vacuum cleaners are more likely to click on links that lead to the manufacturer’s website, since the mere act of searching for that appliance indicates interest.

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Even Google thinks 'Wow Philippines' is better than 'Pilipinas Kay Ganda'

By Featured Blogger Rico Mossesgeld | December 9, 2010 - 12:00am

Yes, the Department of Tourism Pilipinas Kay Ganda fiasco is old news. But here’s the sort of thinking the DOT needs to practice to ensure that its next online campaign will be a success. Any online marketing...

Unblogged