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                    [Summary] => BASF’s new corporate branding and identity signifies its goal and commitment to become even better by adding three strategic elements to its future strategy of success. These are to concentrate its capital expenditures even more heavily on its most profitable business areas; focus its innovations and business models even more closely on the needs of its customers; and tap into new market opportunities offered by technological change in the fields of nanotechnology, materials science, energy management technologies and biotechnology.


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LAU KIN PONG

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abtest

New BASF logo symbolizes successful partnerships

March 21, 2004 - 12:00am

BASF’s new corporate branding and identity signifies its goal and commitment to become even better by adding three strategic elements to its future strategy of success. These are to concentrate its capital expenditures...

Business