DANTE ARANETA

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                    [ArticleID] => 302658
                    [Title] => Steel+Stone uses promo to keep market position
                    [Summary] => Home finishing materials supplier, Cebu Bionic Builders, spent close to P1 million for marketing promotions and product awareness amid the tough competition in the home finishing supply industry.


In celebration of the Cebu Bionic Group's 29th anniversary, the company embarked for the first time in its most expensive promotional event so far, utilizing the famous raffle draw promotion to sustain its visibility in the market.


                    [DatePublished] => 2005-10-19 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
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Steel+Stone uses promo to keep market position

By Ehda Dagooc | October 19, 2005 - 12:00am

Home finishing materials supplier, Cebu Bionic Builders, spent close to P1 million for marketing promotions and product awareness amid the tough competition in the home finishing supply industry. In celebration...

Freeman Cebu Business