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                    [ArticleID] => 326937
                    [Title] => Work-at-home scheme
                    [Summary] => Although the Philippine government is strongly pushing consumers to patronize generic medicine over branded ones, majority of the Filipino market still prefers to buy branded products despite their expensive prices.


"Branded (medicine) still hold the majority in terms of market preference, over generics," said Rose Pharmacy Inc. (RPI) managing director Benjamin "Boojie" Lim.


Despite the financial difficulties of Filipinos, Lim said consumers would still spend more for well-known brand names of medicine, putting generic as the least alternative.


                    [DatePublished] => 2006-03-18 00:00:00
                    [ColumnID] => 136085
                    [Focus] => 0
                    [AuthorID] => 1777761
                    [AuthorName] => TRADE FORUM By Chris Malazarte
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
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BOOJIE

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                    [ArticleID] => 326937
                    [Title] => Work-at-home scheme
                    [Summary] => Although the Philippine government is strongly pushing consumers to patronize generic medicine over branded ones, majority of the Filipino market still prefers to buy branded products despite their expensive prices.


"Branded (medicine) still hold the majority in terms of market preference, over generics," said Rose Pharmacy Inc. (RPI) managing director Benjamin "Boojie" Lim.


Despite the financial difficulties of Filipinos, Lim said consumers would still spend more for well-known brand names of medicine, putting generic as the least alternative.


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                    [ColumnID] => 136085
                    [Focus] => 0
                    [AuthorID] => 1777761
                    [AuthorName] => TRADE FORUM By Chris Malazarte
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                    [URL] => 
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abtest

Work-at-home scheme

By TRADE FORUM By Chris Malazarte | March 18, 2006 - 12:00am

Although the Philippine government is strongly pushing consumers to patronize generic medicine over branded ones, majority of the Filipino market still prefers to buy branded products despite their expensive prices. "Branded...

Freeman Cebu Business