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                    [ArticleID] => 152991
                    [Title] => ALI spins off new unit to focus on upper middle class house buyers
                    [Summary] => Banking on  a recovery in the real estate sector, property giant Ayala Land Inc. (ALI) has spun off a wholly-owned subsidiary, Community Innovations Inc. (CII), as part of a niche marketing strategy aimed at the upper-middle class segment.


In a press briefing yesterday, ALI president Francisco Licuanan III said the new company, capitalized at P500 million, will target young executives, entrepreneurs and start-up families at lower costs than the average ALI residential condominium or townhouse development.


                    [DatePublished] => 2002-03-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1096615
                    [AuthorName] =>  Christina Mendez
                    [SectionName] => Business
                    [SectionUrl] => business
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AYALA ALABANG COMMUNTIY

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                    [ArticleID] => 152991
                    [Title] => ALI spins off new unit to focus on upper middle class house buyers
                    [Summary] => Banking on  a recovery in the real estate sector, property giant Ayala Land Inc. (ALI) has spun off a wholly-owned subsidiary, Community Innovations Inc. (CII), as part of a niche marketing strategy aimed at the upper-middle class segment.


In a press briefing yesterday, ALI president Francisco Licuanan III said the new company, capitalized at P500 million, will target young executives, entrepreneurs and start-up families at lower costs than the average ALI residential condominium or townhouse development.


                    [DatePublished] => 2002-03-07 00:00:00
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                    [AuthorName] =>  Christina Mendez
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abtest

ALI spins off new unit to focus on upper middle class house buyers

By Christina Mendez | March 7, 2002 - 12:00am

Banking on a recovery in the real estate sector, property giant Ayala Land Inc. (ALI) has spun off a wholly-owned subsidiary, Community Innovations Inc. (CII), as part of a niche marketing strategy aimed at the...

Business