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From tracking the trajectory and speed of a footballer's strike to monitoring a Tour de France rider's real-time power output, performance athlete data is deepening its reach in sports, with specialized firms eyeing to score big business.

                    [DatePublished] => 2026-02-18 12:49:00
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AI in sports

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From tracking the trajectory and speed of a footballer's strike to monitoring a Tour de France rider's real-time power output, performance athlete data is deepening its reach in sports, with specialized firms eyeing to score big business.

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abtest

New tech and AI set to take athlete data business to next level

February 18, 2026 - 12:49pm

From tracking the trajectory and speed of a footballer's strike to monitoring a Tour de France rider's real-time power...

Sports